A Little bit about the Founders.

Mr. Shashank Chaitanya and Ms. Amruta joshi

Both of us are basically electrical engineers, and married with each other. Once got married, we started realising that we won’t be the one working into the corporate world, and strive to get into the business.

Though with engineering background, I ( Amruta) was always fond of textiles ( as every women loves) which I got it from my mom, who is a Gynac and has loads of beautiful silk and cotton sarees in her wardrobe. It was back in late 2012, when I started with a fabric which I got it from fabric market in Pune, and deicided to make and design a Saree for my mom. The saree was done and designed amazingly, and mom loved it. So that actually inspired me for more sarees to be designed. One day mom told me, that why are you designing souch sarees, are you going to put an Exhibition for them? And that actually light the bulb (💡) in my head

Now came in the picture, Shashank, who was not at all related with this whole designing thing. And suddenly I told him that lets go for an exhibition and see what others have to say about it. Somehow, he also agreed. He made real special efforts for the exhibition, from sourcing the fabric to sourcing the tailors ( as till that day, we were not having our own workshop..and not having a single tailor with us) and made sure that the first batch of 25 sarees is ready before the exhibition date.

The first exhibition was held in May 2013, at our own parking. And few of the relatives and friends were invited . Somehow the responce was great..But that actually kept us thinking that whether the response is good because they are our people and wanted to encourage?!

Till that time, we wanted to check how others are going to react with our designs and so shashank decided to held an exhibition at a commercial place. He started looking for a good place at different popular areas, where we can get the ” Walkin” clients. He found a place which was at FC road…The FC Road actually.

It was opposite to Hotel Vaishali and exactly on the road. The discussions were made with the owner of that art gallery, and shashank decided and booked the first commercial exhibition of the sarees designed by us.

It was October 2013, and was Dussehra when the 3 consecutive days the exhibition was held. And I was I guess , 7 months pregnant❤️

For those 3 days, me and shashank really worked hard, to design and make 50 sarees and 50 dress sets. The day arrived, and those 3 days really passed away as if it was magic made by Harry potter…my whole family and friends supported us for the whole 3 days. The exhibition was amazingly successful with nothing left behind (everything was sold-out) and people loved our designs.

That sparkled✨ the Idea of starting a label of designs ❤️

Both of us discussed with the families, and our core friends..who supported the idea…and we were very excited to start the own clothing line.

Now the whole system was to be set…from the tailors to workshop, the machines and everything. Shashank has a huge role in selecting and searching the best possible tailors and artisans for the brand. We started our workshop in June2014, with simply 2 machines and one master and a tailor. Then we did 2 more exhibitions, but was not as good as the one done at FC road.

Shashank was now thinking of having a shop where we can display the designs as the retail shop. We went on hunting for the shop, and to our surprise, we got a shop which was exactly where we did our first commercial exhibition. It was on FC road, but it was a littel inside…still we decided to start with that. On next Dussehra, that is 3rd Oct 2014 , we started with our first shop on FC road.

 So this was a little bit of our journey. It has many folds and many ups and downs…however every second was and is worth it!! Me and shashank are sti learning so many things, and we are loving every bit of it !!

 We will be connected and I will be sharing you with the story of our design journey and to the brand journey in upcoming sessions. 

Till then, be safe..be at home…( As it is 18th day of lockdown in India due to corona virus)